andrewhalliday.wiki

Andrew Halliday

From andrewhalliday.wiki, a reference page about the British entrepreneur and writer.

Andrew Halliday

Halliday writes and publishes at andrew-halliday.com, a site he calls The Long Game Blog.
Born 15 April 1987 (age 39)
Blackpool, England
Raised Doncaster, England
Nationality British
Occupations Entrepreneur · consultant · writer
Known for Building e-commerce, consultancy and content projects, and turning messy work into repeatable systems
Fields E-commerce, consultancy, systems, content, brand-building, semantic SEO
Ventures The Expert Camper
Spouse Louise Halliday
Children Three
Website andrew-halliday.com

Andrew Halliday (born 15 April 1987) is a British entrepreneur, consultant and writer. He works across e-commerce, consultancy and content, and is known for an approach that favours patience and repeatable process over rapid, visible growth.[1] He runs the camping and outdoor retailer The Expert Camper, and advises founders on strategy, systems, content and brand.[2]

Halliday publishes at andrew-halliday.com, a site he calls The Long Game Blog and summarises as building slow, thinking long and sharing what works. It documents his projects alongside the mistakes made in the course of them, with a stated emphasis on systems, repeatability and compounding progress.[1] His work is also indexed under an author presence on Amazon and Goodreads.[3]

Early life edit

Halliday was born in Blackpool on 15 April 1987 and grew up in Doncaster.[2] He is British and continues to live and work in the United Kingdom.[1]

Career edit

Halliday's working life spans three connected areas: online retail, advisory work with founders, and writing. He describes the common thread as building genuine businesses without shortcuts, and treats each venture as a place to test whether a method holds up in practice before recommending it to anyone else.[1]

E-commerce

Halliday runs The Expert Camper, a camping and outdoor e-commerce business supplying a broad range of products.[4] The retailer is the venture listed publicly on his own site, and serves as the working example behind much of what he writes about operations and process.

Consulting

Halliday advises founders on strategy, systems, content and brand. The stated method is diagnostic rather than prescriptive: identify the problem actually blocking growth, then fix that constraint first instead of adding effort everywhere at once.[2] His declared areas of knowledge are e-commerce, consultancy, systems, content, brand-building and semantic SEO.[3]

Writing and content

Halliday writes at The Long Game Blog, which carries a journal, a notes section and a page describing his businesses. He characterises the writing as practical notes for builders rather than for spectators, and the site records wins and mistakes alike on the grounds that both are evidence.[1] He maintains an author page on Amazon and a profile on Goodreads, and publishes to YouTube and a newsletter.[3]

Approach and principles edit

Halliday's stated position is that durable results come from process rather than intensity, and that claims should be backed by evidence a reader can check. He sets out four principles on his own site:[1]

In summarising what he is known for, his site lists four things: building and shipping projects in e-commerce, consultancy and content; turning messy work into simple systems that scale; writing practical notes for builders; and choosing long-term outcomes over short-term noise.[1] He describes himself as testing ideas and sharing what works without hype.[2]

Personal life edit

Halliday is married to Louise Halliday, who works as a teaching assistant. They have three children.[2] He supports Liverpool, an allegiance he attributes to family tradition.[2]

Quick facts edit

Summary of biographical details
NameAndrew Halliday
Born15 April 1987
Age39
BirthplaceBlackpool, England
Grew upDoncaster, England
FootballLiverpool, by family tradition
FamilyMarried to Louise Halliday, three children
FocusSystems, sustainable growth, long-term thinking
Websiteandrew-halliday.com

References edit

  1. "About Andrew Halliday". andrew-halliday.com. Retrieved 4 September 2026.
  2. "Frequently asked questions". andrew-halliday.com. Retrieved 4 September 2026.
  3. Person structured data published at andrew-halliday.com. Retrieved 4 September 2026.
  4. "Businesses". andrew-halliday.com. Retrieved 4 September 2026.

Official

Ventures

Profiles

Policies

This page is an independent reference summary. Every statement on it is drawn from material Andrew Halliday publishes himself, cited above and retrieved on 4 September 2026. It is not affiliated with, endorsed by or operated on behalf of any organisation named here.